Issue Analysis: The redesigned Loft Idea Lab tells a unique story that blends data, technology, and the physical space. The sales and leadership teams were not involved in the design process, but will be expected to eloquently tell that story and use various complex technology systems while hosting guests and conducting client tours.

Learning Objectives: Prepare the sales and leadership teams to use the Loft space for events, and instruct them on how to explain the design narrative of the space to clients during events and tours.

Audience: Commercial furniture dealer leadership and sales teams

Content: Video with renderings, model fly-throughs, and photography of the space, with accompanying pdf sales guide.

Tools Used: Adobe Premiere Pro, Adobe Photoshop, Sketchup, SU Podium

People, Place, & Technology

The Loft Idea Lab is a living ever-changing lab for thought leadership, learning, and dialogue on the modern workplace. In order to start a conversation on the future of work, this iteration of the Loft focuses on disrupting the ‘traditional’ workplace and examining the intersection of People, Place, and Technology. Motis Grow provides expertise in the dynamics of People, work culture, and the creation of Work Ecosystems, Catalyst and Herman Miller provide expertise in Work Place and inspiring designs to help people do great things, and Sirql provides expertise in Smart Building Technology.

Tour

The video takes learners on a tour through the space, focusing on each of the unique settings: the tech forum, the exclave meeting space, the prospect havens, the renew link hive, the executive workshop, and the home haven. A special emphasis is placed on the purpose and design narrative of each setting, helping learners form a cohesive story to share with visitors to the space.

Products

Though the primary focus of the Loft Idea Lab is centered on thought leadership and idea generation, the space is also intended as a showcase for commercial furniture products. Throughout the video, the products used in each setting are detailed to facilitate information sharing during client tours.